How to Celebrate International Women’s Day as a Business

Happy National Women’s History Month! With a new month comes a new opportunity to celebrate those who have gone before us and also grow our businesses. Celebrate International Women’s Day (3/8/2021) and rally for equality while also boosting your business – it’s a win-win-win!

Check out some tips on how to celebrate International Women’s Day as a business and share the celebration with your customers.

 

History of International Women’s Day

March 8th is an important day where we get to celebrate women’s achievements & raise awareness about women’s equality. International Women’s Day is a “global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity” (International Women’s Day).

 

International Women’s Day is a “global day celebrating the social, economic, cultural and political achievements of women.

 

International Women’s Day is celebrated all March with National Women’s History month as well! Let’s remember and celebrate influential women who paved the way while carrying the torch onward.

 

Lessons from Inspirational Women in Business

In the land of entrepreneurship, it’s important to take risks. An entrepreneur of any gender needs a determined belief in what they’re doing and a cast-iron resolve to get things done if they’re to succeed in a highly competitive marketplace (Entreprenuer).

 

You bring unique characteristics to the table.

 

Women bring unique characteristics to the table. You bring unique characteristics to the table. Here we’re highlighting women who have shifted the future of business & their lessons.

 

KATHERINE GRAHAM: 1st Female CEO of a Fortune 500 Company – The Washington Post

She puts the passion in passionate. When talking about business, she loves the combination of passion with purpose. “To love what you do and feel that it matters – how could anything be more fun?”

 

“To love what you do and feel that it matters – how could anything be more fun?” – Katherine Graham

 

BROWNIE WISE: Founder of Tupperware Patio Parties, VP Tupperware

Brownie invented multi-level marketing companies. Whether you love them or hate them, she created a new business model giving women opportunities to earn extra money. She radically developed this sector of business!

Now many companies have replicated this business model such as the successful Arbonne, Young Living, and Mary Kay Cosmetics. Speaking of, Mary Kay Ash, Founder of Mary Kay Cosmetics, has a great philosophy to live by. “If you think you can, you can. And if you think you can’t, you’re right.”

 

“If you think you can, you can. And if you think you can’t, you’re right.” – Mary Kay Ash

 

NATALIE ELLIS: Founder of Boss Babe

Millennials & Gen Z’ers are ringing in a new era with social media influencers. As cable TV and mailers are going out the window, social media is on the rise. Boss Babe is an educational media company for female entrepreneurs. They have over 17M+ hashtag uses and 2.8M+ followers on Instagram. They are paving the future of social media & teaching female entrepreneurs how to radically succeed in this new industry.

Natalie’s key to success? “I’ve never seen any other option than succeeding — celebrating failures as learnings and picking myself back up to keep going.”

 

“I’ve never seen any other option than succeeding — celebrating failures as learnings and picking myself back up to keep going.” – Natalie Ellis

 

MELANIE PERKINS: Cofounder & CEO of Canva

Melanie helped democratize graphic design. Canva has made design accessible to everyone, bringing photoshop-like design power to the web. Canva is your one-stop-shop for creating consistent, professional, stunning graphics.

Melanie raised over $140M for Canva which is now valued at $2.5B, with over 15M active global monthly users (Entrepreneur). Democratizing graphic design, she’s transforming the future of business.

 

Ways to Celebrate

Now that we’re fired up, here are some ways to celebrate International Women’s Day with your employees & customers.

 

IRL (IN REAL LIFE):

Hold an International Women’s Day Event

People are craving human connection. What better way to spur increased business & bring people together than an International Women’s Day event!? Bring more people into your space to see what’s so special about your business with a special 1-day-only event. You’ll enhance your brand awareness and show how much you care for women’s equality while empowering everyone who walks through your doors.

 

You’ll enhance your brand awareness and show how much you care for women’s equality while empowering everyone who walks through your doors.

 

Create an elevated experience for this special day. For example, if you run a MedSpa, you could create a mimosa bar with floral arrangements scattered around the studio and a photo wall. Your customers can feel extra pampered and promote your business via their own social media. If you run a gym, you could create a coffee & cardio event with a cold brew coffee bar. Who doesn’t love coffee?! Whatever you create, make sure it’s an event your customers will want to remember!

 

Set up a (Virtual) Businesswomen Coffee Date

Are you a female entrepreneur? Do you have businesswomen friends?

Get everyone together for a coffee date! Virtual or IRL, grab coffee & get ready for some good chats. It’s been a crazy year, and we could all use some encouragement and lessons learned. Create a space to encourage one another and share lessons & celebrations from the past year.

 

Encourage one another and share lessons & celebrations from the past year.

 

Partner with a Women-Owned Business

At Amerifund, we’re all about collaboration over competition. When the tide rises, all boats rise. Put some legs to your celebration and partner with a local women-owned business for the day or month. You could promote this business on social media, collaborate with them in your space, or create a whole event for your collaboration.

 

When the tide rises, all boats rise.

 

You’ll drive business to both your business and theirs while growing awareness for women entrepreneurs. Win-win-win!

 

ON SOCIAL MEDIA:

Use #NationalWomensHistoryMonth

Posting on social media? Use #InternationalWomensDay or #NationalWomensHistoryMonth or #WomensHistoryMonth with your posts for the month of March.

This will help boost your reach on social media and show you care.

 

Start an International Women’s Day Challenge

Whether among your employees or your community, challenge your people with a new opportunity. Small and large, here are some challenge ideas:

      • Acknowledge awesome women in your life
      • Write letters or posts to encourage female entrepreneurs
      • Grab (virtual) coffee with other female entrepreneurs once per week for all of March

 

Show your commitment to a more gender-equal world and encourage others to forge women’s equality with this challenge.

 

#ChooseToChallenge Selfie Cards

International Women’s Day is promoting 2021 as the year to #ChooseToChallenge. You can show your commitment to a more gender-equal world and encourage others to forge women’s equality with this challenge.

Print out these #ChooseToChallenge cards & take pictures with them. Post them on your social media to show solidarity. Challenge your employees and friends to jump into the fun too!

 

Key Takeaways

We hope you’re encouraged & ready to celebrate International Women’s Day! With National Women’s History month, let’s honor women who came before us & fought for equality. You have the tools, now let’s implement!

 

Let’s honor women who came before us & fought for equality. You have the tools, now let’s implement!

 

As always, Amerifund is here to help all your funding dreams come true! Do you know a women-owned business that’s looking for equipment financing? We’d love to work with them and take their business to the next level!

Book Recommendation: Want to continue the inspiration & read a book about a woman re-defining what’s possible? We recommend Dr. Mae Jemison’s new book “Find Where the Wind Goes” where she writes about her journey to become the first woman of color in space.

Why You Should Consider Leasing Equipment

Did you know leasing equipment can free up your cash flows? This means more cash for your day-to-day operations, emergencies, & growth. Read this blog to learn more about why you should consider leasing equipment instead of buying it all at once.

 

Context

Picture this: You’re a small business-owner looking into purchasing equipment. This equipment, while necessary to better serve your clients, comes with a cringe-worthy price tag.

Odds are, you didn’t have to imagine that scenario because you’ve been there. Maybe you’re there right now. We don’t have to depict the frustration of trying to figure out the financial details. You may have already felt it.

Navigating the world of business finance, especially when it comes to equipment finance, can be tricky. But we’re here to help! Amerifund is your industry expert with resources and guidance to help you navigate this world. After all, there are so many questions to address – “Where do I start? How much will it cost? What are my options?

We’re your industry experts with resources and guidance to help you navigate the business finance world.

So what are your options?

Let’s start with an equipment lease, which is essentially an agreement to a long-term equipment rental period. We’ve outlined a few benefits of equipment leasing below.

 

Why Lease Equipment?

EASILY BUDGET

When you enter into a lease agreement with a lender, your monthly payments are fixed. So you can budget your payments and pay for your equipment while you’re earning income from them.

Whether you’re spreading payments over 2 or 5 years, you know your monthly payment, and you can therefore properly budget. Budgeting on the front end frees you up. Now you can allocate your business funds as you see fit throughout the duration of the lease.

Budgeting on the front end with equipment leasing frees you up.

 

PRESERVE YOUR CREDIT LINES

As a growing business owner, your company’s credit lines are valuable resources worthy of protection and preservation.

Your company’s credit lines are valuable resources worthy of protection and preservation.

Purchasing a high-dollar piece of equipment with your credit leaves you very little wiggle room. Opportunities may come up for business growth, unexpected expenses, emergencies, or other financial needs.

Leasing, however, allows you to accommodate for equipment costs via manageable monthly payments. With a lease, you can preserve your credit for other uses.

 

EXPLORE A WIDE VARIETY OF LEASING OPTIONS

Your business is unique, and so are your financial needs! Fortunately, there are unique leasing and finance options to fit your business’s needs. This is where it’s important to choose an experienced, hard-working and honest finance expert to handle your equipment financing.

Your business is unique, and so are your financial needs!

Your representative will be your lifeline, helping you discover the best options for you and your business. They will also help you get creative to find the best possible solutions to help you reach your business goals.

It’s important to choose a trustworthy company with a good track record to put you and your company first. Your ideal finance representative will be committed to finding creative solutions for your financial needs.

It’s important to choose a trustworthy company to put you and your company first.

At Amerifund, we’re committed to you. We go the extra mile to secure funding for your business and help you reach your goals.

 

What’s Next?

We hope you learned more about equipment leasing from this article. If you have additional questions about equipment leasing and alternative financial solutions, we’re here for you!

If you have additional questions about equipment leasing and alternative financial solutions, we’re here for you!

Amerifund is here to partner with you. We want to provide you with all the information you need to make the right choices for your growing business.

 

 

Be sure to subscribe to our blog for future articles on various business topics. Read on about the benefits of equipment finance agreements or improving your business credit. And always feel free to call us to secure funding for your business!

The Ultimate Business Start-Up Checklist

So, you want to start a business. Maybe you’ve recently come up with a world-changing idea that you’re excited to see flourish. Or maybe you’ve been thinking about starting a business for years, but haven’t quite figured out where to start. Whether you’ve been planning for years or hours, we’ve got the perfect checklist to get your business up and running.

 

Map it Out

RESEARCH THE MARKET

Before you move forward with starting your business, you first need to conduct market research. Study your client demographic, figure out their wants and needs. Analyze the demand for your product or service. And research your competition to determine the best ways to prepare your business for success. Ask yourself questions to determine business viability.

 

MAKE A BUSINESS PLAN

Writing out a traditional business plan takes time and effort, but is well worth it. Build a detailed foundation before putting your start-up into play. It can also be helpful in obtaining partners or investors before your business is up and running.

It is well worth it to build a detailed foundation before putting it into play.

While it’s not necessary for you to stick to an exact outline, most traditional business plans include the following: executive summary, company description, market analysis (completed above), organizational structure, financial projections, and other supporting documents.

If you’re short on time, you may consider writing a lean business plan, featuring only the key information. This would include partnerships, activities, resources, company values, customer relationships, target market, channels, cost structure and revenue streams.

 

Organize Your Business

NAME YOUR BUSINESS

With everything ahead of you, naming your business may be the last thing on your mind, but it’s important.

Your name is one of the first things clients will use to identify you. But it’s also what you’ll use to register with local, state, and sometimes federal agencies. No matter where you file for registration, you can search and ensure that your chosen business name is available. Access your Secretary of State’s website here to make sure your name is available.

You can search and ensure your business name is available.

 

OBTAIN A BUSINESS DOMAIN

Now that you’ve settled on a name, it’s time to get a matching domain. This will be your website name.

A professional, relevant domain name will help both your website & email convey a trustworthy first impression to potential clients. You can obtain a domain name from a domain name registrar, such as GoDaddyGoogle Domains or Bluehost.

 

DEVELOP A LEGAL STRUCTURE

Deciding your business structure is probably one of the most important decisions you will make regarding your business. This will affect how you pay taxes, your personal liability, and your organization’s ability to raise money.

You can organize your business as a sole proprietorship, partnership, corporation, S-corporation, or limited liability company. Each business structure has its own benefits and drawbacks, so be sure to do your research.

Each business structure has its own benefits and drawbacks, so be sure to do your research.

 

APPLY FOR AN EIN OR BUSINESS LICENSE – IF NECESSARY

Depending on your business structure, location & industry, you may need to obtain either an Employer Identification Number (EIN) or a license to conduct business.

An EIN is important to open a business bank account or incorporate your business. And it can be obtained for free from the IRS. Your city or state may require that you also obtain a business license in order to conduct business for your industry. Check with your local government’s business laws to identify whether or not you need one for your business.

An EIN is important to open a business bank account or incorporate your business. And it can be obtained for free from the IRS.

DEVELOP YOUR BRAND IMAGE

Make it easy for potential clients to find your business and familiarize themselves with your brand.

A brand image includes your logo, website, social media, business cards and beyond.

Start by designing or hiring a graphic designer to develop a logo that will define your brand’s visual identity. Although your website and social media profiles don’t have to be fully developed right away, having an online presence gives your company credibility in a digitally-based society. The sooner they’re set up, the easier it’ll be to market later.

Having an online presence gives your company credibility in a digitally-based society.

 

Get the Essentials in Place

SET UP YOUR SPACE

Whether you’re working from home or from a rented commercial space, set up your space to conduct business.

If you are looking to rent, start searching for the perfect space that capitalizes on low rent and ideal placement. You may want to look into other business essentials to set yourself up for success. Having a clean, fully prepared work space can boost your productivity and success.

 

OPEN A BUSINESS BANK ACCOUNT

While it may be easier at first to use your personal bank account, it becomes a hassle down the road. The sooner you open your business bank account, the easier growth will be.

Separate business accounts also provide legal benefits such as personal liability protection. They also provide emergency lines of credit and credit lines to build your business credit history.

Separate accounts provide legal benefits such as personal liability protection.

 

SET UP YOUR BUSINESS PHONE & EMAIL

While you can conduct business via a personal phone and email address, it doesn’t mean you should.

Having a business phone number can help separate your personal and work life. If you like to work on-the-go, no worries! You can forward calls made to your business line to your personal device. Additionally, setting up a business email allows you to conduct professional correspondence with your customers. Don’t worry about this one either – much like your phone calls, you can also forward to your personal account if you wish.

 

PURCHASE BUSINESS EQUIPMENT

Whether it’s furniture for your office, an espresso machine for your coffee shop, or a skid-steer loader for your landscaping company, in many cases you will need to purchase equipment before you can conduct business. While this equipment can be quite costly, financial experts like Amerifund make it easy. We can help you obtain funding for your start-up’s equipment needs! Click here for 5 tips to a quick and easy funding.

 

Build Your Team

DEVELOP OWNER ROLES

Developing co-owner or shareholder roles before you hit the ground running helps keep communication clear as your business grows. Define leadership’s responsibilities so everyone has a clear understanding of expectations. This structure will also help define a clear communication structure while starting your business.

Developing co-owner or shareholder roles before you hit the ground running helps keep communication clear as your business grows.

 

HIRE EMPLOYEES

If your business requires an extra hand or two to get things moving, be sure to hire some help.

Don’t try to do everything by yourself. Trying to be “Superman” or “Wonder Woman” and doing everything can leave you exhausted & unable to think big picture. By bringing on full or part-time employees, or freelancers, you can focus on long-term success.

 

HIRE SALES & MARKETING

Once you develop effective sales & marketing teams, you create room to breathe as a business owner. You’d be amazed at how much this can free you up to grow your business. Delegate day-to-day roles to your staff so you can run your business to the best of your ability!

 

Closing Remarks

We hope this was helpful and gave you a roadmap to getting your business ready for takeoff. With big dreams and passion anything is possible. You’ve got this and we’re always in your corner!

 

5 Tips for a Quick and Easy Funding

Equipment financing should be quick and easy. You’re growing and you want to see your dreams become reality. Our team wants to give you the best financing experience! The most important factor in a quick and smooth funding is the people you work with. Amerifund places YOU first – prioritizing prompt and reliable service.

Amerifund’s account managers will make your funding a breeze. Here are 5 tips to prepare you for a quick and easy funding:

 

1. Provide Detailed Up-Front Information

When filling out your application, be sure to provide as much detail as you can. These details will help your account manager understand your financial situation and equipment dream. With detailed information, they will be your best partner and be able to get investors on your side too.

With detailed information, your account manager will be your best partner and be able to get investors on your side too.

Are you purchasing your equipment from a dealer or private party? Does your business run from your residential address? Be sure to fill us in on those types of details.

Amerifund’s account managers are committed to processing your application promptly (~2 hours after submission). The more up-front detail will massively cut down time spent asking you for additional information.

The more up-front detail you provide will massively cut down funding time.

 

2. Be Readily Available for Contact

As the owner of a growing business, you’re busy – we hear you. Each workday likely consists of you getting pulled in several directions, with various projects vying for your attention. In these sometimes overwhelming, exhilarating moments with non-stop activity, items can fall through the cracks.

Your Amerifund representative is here to push your funding along as quickly as possible, and there are moments when the ball will fall into your court.

To push the deal down the field and into the end zone quickly, be prepared to answer calls or emails from your account manager, and we’ll do all the heavy lifting.

Be prepared to answer calls or emails from your account manager, and we’ll do all the heavy lifting.

 

3. Be Flexible

While we’d like every funding process to be smooth and easy, sometimes creativity & flexibility must enter the mix. With over 65 years providing exceptional service through a multitude of circumstances, we’ve seen a thing or two. We’ve customized creative solutions to get you a better deal.

If challenges present themselves, there’s no need to worry. We’re your partners, and we’re on your side.

We’re your partners, and we’re on your side.

The best way to help us help you, is for you to be flexible. As we work together, we’re working to find the best strategic and creative solutions. Whether it’s finding a guarantor to co-sign or a new investor from Amerifund’s sources, we’re a team. We are committed to you, and we ask that you’d be flexible.

 

4. Mark Your Calendar

As the owner of a growing business, you likely know the importance of deadlines.

Whether you memorize dates, use sticky notes, or keep a detailed planner, you must take careful note of your funding dates. It’s critical that you are aware of your equipment finance transaction’s due dates. We will send you deadlines; write them down in a convenient space for easy access. When we’re on the same page, we can get you funded even faster!

We will send you deadlines; write them down in a convenient space for easy access.

 

5. Ask Questions

The financial industry can be a bit tricky to understand. You’re running a business and probably don’t have time to understand the nitty gritty of financing. We get it. That’s why we’re here, and it’s why we’re your partners.

If you have questions as to why we are taking certain steps in your funding process, feel free to ask us. We’ll be happy to provide insight and understanding for you and your unique situation. We want you to be 100% confident in your funding.

We’re here to partner with you. We want you to be 100% confident in your funding.

We are committed to helping you understand, learn, and expand your knowledge on what we do. Our goal is to help you grow your business. Repeat clients find the second or third funding with Amerifund a breeze because we work to make you 100% confident every time.

 

3 Tips to Improve Your Business Credit

Today we’re diving into business credit. While it’s important to have good personal credit, it’s also imperative to have good business credit. Business credit is especially important when applying for a business loan or lease.

Business credit may be the deciding factor to receive top-notch rates, premiums, or payment terms. It can even determine whether or not you qualify for a loan or lease in the first place. Here are a few tips to ensure your business credit score reflects the potential of your growing business.

 

1. Maintain Records with All 3 Business Credit Bureaus

Unlike personal credit scores, which have a standard FICO calculation, business credit scores are determined differently by each credit bureau.

Lending companies may utilize a service such as PayNet which pulls business credit from a database of over 25 million small business loans to determine risk and future loan preference.

Additionally, you want to keep on top of your business credit records at Dun & Bradstreet, Experian, and Equifax credit bureaus. Make sure each has your accurate information. Each of these bureaus use a slightly different scoring model for business credit. While you won’t know which report a lender will choose to pull, you can keep track of your records. If your business pays its bills on time, you will improve your score over time.

Business credit scores are determined differently by each credit bureau.

Maintain your records by providing these credit bureaus with your updated information, such as a change in business address. By keeping up with all 3 credit bureaus, you ensure all records accurately reflect your company.

 

2. Make Your Payments ASAP

Your payment history is important to all three business credit bureaus, despite their unique individual score calculations. It’s important to pay these bills as soon as you’re able to. This will help positively impact your business credit score.

In fact, some scores even offer incentives to pay bills early. For example, you can only achieve a perfect 100 Paydex score by making your payments early. Your payments are also weighed by dollar amount – the higher the payment, the heavier its weight on your score. This means that a late payment on a high bill will affect your score more than an early payment on a low bill. So keep an eye on your due dates to ensure that your score remains optimal!

 Payments are weighed by dollar amount – the higher the payment, the heavier its weight on your score.

 

3. Open Tradeline Accounts

To calculate your score, business credit bureaus need to collect data on your payment history with vendors. This can include office supply stores, small business credit cards, and small business loans.

Though it takes time to establish, you’ll get a higher score with an extensive credit history showing on-time payments. Then your score will better reflect your ability to make timely payments on business bills. And this helps assure lenders that your business holds a low risk for funding. Higher scores can lead to lower interest rates and more convenient payment terms for you and your business.

Though it takes time to establish, an extensive credit history showing on-time payments increases your credit score.

While building business credit takes time and meticulous effort, the advantage is worth it. Your credit score reflects how well your business handles money, and there are plenty of benefits to be reaped!