Happy National Women’s History Month! With a new month comes a new opportunity to celebrate those who have gone before us and also grow our businesses. Celebrate International Women’s Day (3/8/2021) and rally for equality while also boosting your business – it’s a win-win-win!
Check out some tips on how to celebrate International Women’s Day as a business and share the celebration with your customers.
History of International Women’s Day
March 8th is an important day where we get to celebrate women’s achievements & raise awareness about women’s equality. International Women’s Day is a “global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity” (International Women’s Day).
International Women’s Day is a “global day celebrating the social, economic, cultural and political achievements of women.
International Women’s Day is celebrated all March with National Women’s History month as well! Let’s remember and celebrate influential women who paved the way while carrying the torch onward.
Lessons from Inspirational Women in Business
In the land of entrepreneurship, it’s important to take risks. An entrepreneur of any gender needs a determined belief in what they’re doing and a cast-iron resolve to get things done if they’re to succeed in a highly competitive marketplace (Entreprenuer).
You bring unique characteristics to the table.
Women bring unique characteristics to the table. You bring unique characteristics to the table. Here we’re highlighting women who have shifted the future of business & their lessons.
KATHERINE GRAHAM: 1st Female CEO of a Fortune 500 Company – The Washington Post
She puts the passion in passionate. When talking about business, she loves the combination of passion with purpose. “To love what you do and feel that it matters – how could anything be more fun?”
“To love what you do and feel that it matters – how could anything be more fun?” – Katherine Graham
BROWNIE WISE: Founder of Tupperware Patio Parties, VP Tupperware
Brownie invented multi-level marketing companies. Whether you love them or hate them, she created a new business model giving women opportunities to earn extra money. She radically developed this sector of business!
Now many companies have replicated this business model such as the successful Arbonne, Young Living, and Mary Kay Cosmetics. Speaking of, Mary Kay Ash, Founder of Mary Kay Cosmetics, has a great philosophy to live by. “If you think you can, you can. And if you think you can’t, you’re right.”
“If you think you can, you can. And if you think you can’t, you’re right.” – Mary Kay Ash
NATALIE ELLIS: Founder of Boss Babe
Millennials & Gen Z’ers are ringing in a new era with social media influencers. As cable TV and mailers are going out the window, social media is on the rise. Boss Babe is an educational media company for female entrepreneurs. They have over 17M+ hashtag uses and 2.8M+ followers on Instagram. They are paving the future of social media & teaching female entrepreneurs how to radically succeed in this new industry.
Natalie’s key to success? “I’ve never seen any other option than succeeding — celebrating failures as learnings and picking myself back up to keep going.”
“I’ve never seen any other option than succeeding — celebrating failures as learnings and picking myself back up to keep going.” – Natalie Ellis
MELANIE PERKINS: Cofounder & CEO of Canva
Melanie helped democratize graphic design. Canva has made design accessible to everyone, bringing photoshop-like design power to the web. Canva is your one-stop-shop for creating consistent, professional, stunning graphics.
Melanie raised over $140M for Canva which is now valued at $2.5B, with over 15M active global monthly users (Entrepreneur). Democratizing graphic design, she’s transforming the future of business.
Ways to Celebrate
Now that we’re fired up, here are some ways to celebrate International Women’s Day with your employees & customers.
IRL (IN REAL LIFE):
Hold an International Women’s Day Event
People are craving human connection. What better way to spur increased business & bring people together than an International Women’s Day event!? Bring more people into your space to see what’s so special about your business with a special 1-day-only event. You’ll enhance your brand awareness and show how much you care for women’s equality while empowering everyone who walks through your doors.
You’ll enhance your brand awareness and show how much you care for women’s equality while empowering everyone who walks through your doors.
Create an elevated experience for this special day. For example, if you run a MedSpa, you could create a mimosa bar with floral arrangements scattered around the studio and a photo wall. Your customers can feel extra pampered and promote your business via their own social media. If you run a gym, you could create a coffee & cardio event with a cold brew coffee bar. Who doesn’t love coffee?! Whatever you create, make sure it’s an event your customers will want to remember!
Set up a (Virtual) Businesswomen Coffee Date
Are you a female entrepreneur? Do you have businesswomen friends?
Get everyone together for a coffee date! Virtual or IRL, grab coffee & get ready for some good chats. It’s been a crazy year, and we could all use some encouragement and lessons learned. Create a space to encourage one another and share lessons & celebrations from the past year.
Encourage one another and share lessons & celebrations from the past year.
Partner with a Women-Owned Business
At Amerifund, we’re all about collaboration over competition. When the tide rises, all boats rise. Put some legs to your celebration and partner with a local women-owned business for the day or month. You could promote this business on social media, collaborate with them in your space, or create a whole event for your collaboration.
When the tide rises, all boats rise.
You’ll drive business to both your business and theirs while growing awareness for women entrepreneurs. Win-win-win!
ON SOCIAL MEDIA:
Posting on social media? Use #InternationalWomensDay or #NationalWomensHistoryMonth or #WomensHistoryMonth with your posts for the month of March.
This will help boost your reach on social media and show you care.
Start an International Women’s Day Challenge
Whether among your employees or your community, challenge your people with a new opportunity. Small and large, here are some challenge ideas:
- Acknowledge awesome women in your life
- Write letters or posts to encourage female entrepreneurs
- Grab (virtual) coffee with other female entrepreneurs once per week for all of March
Show your commitment to a more gender-equal world and encourage others to forge women’s equality with this challenge.
#ChooseToChallenge Selfie Cards
International Women’s Day is promoting 2021 as the year to #ChooseToChallenge. You can show your commitment to a more gender-equal world and encourage others to forge women’s equality with this challenge.
Print out these #ChooseToChallenge cards & take pictures with them. Post them on your social media to show solidarity. Challenge your employees and friends to jump into the fun too!
We hope you’re encouraged & ready to celebrate International Women’s Day! With National Women’s History month, let’s honor women who came before us & fought for equality. You have the tools, now let’s implement!
Let’s honor women who came before us & fought for equality. You have the tools, now let’s implement!
As always, Amerifund is here to help all your funding dreams come true! Do you know a women-owned business that’s looking for equipment financing? We’d love to work with them and take their business to the next level!
Book Recommendation: Want to continue the inspiration & read a book about a woman re-defining what’s possible? We recommend Dr. Mae Jemison’s new book “Find Where the Wind Goes” where she writes about her journey to become the first woman of color in space.